Flamingos get in fashion

Client: GCI
Auchan Cagliari Santa Gilla Shopping Centre
Project: Street marketing
Unit: Unconventional

The Stagno of Santa Gilla, opposite the Auchan Shopping Centre, is famous for its flamingos:
the perfect inspiration for this unconventional activity to promoted the Sales.

Ten fashion-conscious flamingos, with costumes designed by a stylist, came out of the pool to wander round and pose on one leg in the most characteristic locations.
They were followed by a group of photographers and birdwatchers, while their movements could be followed via internet, from the centre to the most popular beaches.