Igers of Mestre, unite

Client: GCI
Client: Auchan Porte di Mestre Shopping Centre
Project: Instagram challenge
Unit: Digital

At the end of 2015, the Auchan Mestre Shopping Centre launched its Instagram channel.
To promote it, we decided to involve the communities in Mestre with the closest links to the area through a challenge.

Igers were invited to provide a photographic interpretation of city life through the #mymestrelife hashtag.
The best snaps were selected and displayed in the Gallery.