Play and win with Auchan

Client: GCI
Project: Gaming via app
Unit: Digital

GCI asked us to profile the target, increase the length of stay and the number of downloads of the Auchan Centres app which had been launched in the previous year.
To achieve this result, we developed the Play and Win gaming activity, based on various missions, walking through the Shopping Centre, checking in, sharing Promotions and Events, inviting a friend to download the app.


  • +80% utenti attivi
  • +3K download della app
  • oltre 30K missioni completate