Surprise beach area

Cliente: GCI
Auchan Sassari Shopping Centre
Project: Guerrilla marketing
Ambient domination
Unit: Unconventional

To attract tourists and wish customers happy holidays, we prepared a surprise for visitors to Sassari’s most attractive free beach areas.
Early in the morning, a bay-watch team built a genuine Auchan-branded beach area.

The bathers were welcomed and invited to take advantage of the free deckchairs and umbrellas.
Flyers invited them to visit the Shopping Centre after their day at the beach.