Everything for all, really

Client: Oriocenter
Projects: Product campaign
Online contest
Street marketing
Unit: Creativity

Oriocenter is so big and comprehensive that it answers to everybody’s desires, even the strangest of customers.
Everything for all, says the slogan: so, in the billboards and video, the zebra becomes a leopard, the mermaid beautifies herself and the witch gets high-tech.

And that’s not all: we brought the characters in the campaign to life on the web too, with the Dress the Mermaid contest, and with various unconventional events that let zebras, mermaids and witches loose on the streets.