New freshness at I Petali

Client: I Petali
Project: Communication format
Product campaign
Online contest
Unit: Creativity

The I Petali Shopping Centre is a new concept, which thanks the offer of shopping, food and entertainment is positioned as a place to meet and relax for the new generations.
We put together a fresh, colourful communication format, addressed to a young target, in fashion, up to date with the latest trends.

At the digital level, we developed the Move your Body web contest, which invites young people to record a video where they star as the dancers and upload it to a dedicated minisite.