Japan’s no. 1 leading motor oil brand has entrusted its launch campaign to our marketing and communication agency.

JX Nippon Oil & Energy, one of the world’s leading companies in the oil and energy sector, has officially launched its ENEOS motor oil range on the Italian market. The internationally famous brand first appeared in Italy last year at the Autopromotec Show in Bologna and this year it presented its motorbike products at the EICMA Bike and Motorbike Show in Milan, and its entire range of lubricants at the Monza Rally Show.

The brand’s launch was entrusted to Canali&C. who designed its advertising campaign and chose the motorcycle champion Valentino Rossi as its testimonial. The agency also designed the brand’s product catalogue and organised its presentation press conference and appearance at the Monza Rally Show. Our agency will also be accompanying ENEOS in 2017, and we are sure this highly successful relationship will give rise to new and exciting activities and events.

Canali&C. is extremely proud to put its marketing and communication skills at the service of a brand as prestigious as ENEOS, and to continue amplifying its customer portfolio by directing it towards new and promising markets.