CESANO BOSCONE HAS BEEN UPDATED, ABOVE ALL FOR FOODIES

Client: GCI
Auchan Cesano Boscone Shopping Centre
Project: Naming
Logo
Relaunch campaign
Unit: Branding Spaces

The Auchan Shopping Centre in Cesano Boscone has been updated, with new stores and new restaurants. In particular, the Food Court has been enhanced with new spaces for activities and more modern, welcoming furnishings, designed by our Branding Spaces Unit.

With extended opening hours and dedicated access, the Food Area has become an autonomous unit, a genuine anchor to which we’ve given a name, Rione Goloso (“Tasty Neighbourhood”) and for which we’ve designed a logo.

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