• Maremà - Campagna di lancio
Client: Centro Commerciale Maremà
Project: Launch campaign
Unit: Creativity

For the launch campaign, we used a “lifestyle” format with real-life images depicting the various subjects in moments of relaxation and fun.

The “Your new social network” tag line identifies the characteristics of the new centre: not only a place to go shopping but a meeting place and social space, for getting together and spending time relaxing and having fun in the company of your friends or family. The launch campaign ran, and subsequent campaigns will run, externally (billposting, dynamic), door to door, in newspapers, radio, TV and web, planned rationally by our media office on the basis of the reference target and corresponding catchment area. On the days following the inauguration, a live radio event was organised with one of Grosseto’s most popular stations.

This and many other initiatives brought life to the shopping centre from the very first days after opening, like “Bike Day”, for example, the eco-friendly bike ride beginning and ending at the centre, an event with a sporty, fun character. The initiative, conceived and organised by our Unconventional unit is the first of a series of events dedicated to young people and the family that will bring the centre to life in the coming months, transforming Maremà into the ideal location for spending your free time in complete relaxation and peace of mind.