SPECIAL ITEMS FOR A SPECIAL CENTRE

Client: GCI
Centro Commerciale Auchan Porte di Mestre
Project: Communication format
Unit: Creativity

In 2015 the Auchan Porte di Mestre Shopping Centre launched a new format for communicating its positioning.

A large Centre, where everything is possible and desires come to life: these concepts underpinned the creation of a high-impact format, based on a photographic image (representing an item of shopping present in the Centre) onto which some strokes of illustration are superimposed, so as to create a completely different object or scene.

The extremely simple, flexible mechanism makes it possible to adapt the format to campaigns of every kind: institutional, events, guests, promotions, competitions.

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