ALESSANDRO MARANI LEADS THE NEW “BRAND STRATEGY” UNIT

Canali&C. has recently amplified its team of experts with the arrival of Alessandro Marani, head of the new Brand Strategy Unit.

Having graduated from the Design University, Alessandro added to his professional skills at the RO MARCENARO publishing company where he became Art Director of its graphic design sector. A cartoonist for the weekly satirical magazine COMIX, in 1996 he then founded and operated as Art Director of Kalimera, a creative workshop of graphic, video, interior and web design. Alessandro’s explorative approach and continuous search for new skills soon established the agency as a benchmark in the motion graphics and advanced video techniques sector through projects with major brands, such as Coca Cola, Vodafone, Telecom and Kellogg’s.

Parallel to this video activity, the agency guides corporate communication and development strategies, helping companies to create consistency between their on and off-line activities. “We can’t communicate effectively to the outside world if we don’t have a real awareness of who we are,” states Alessandro, Head of the agency’s new Brand Strategy Unit.

The brand is the first product we have to sell. This is why we provide companies with a consultancy service that starts from an exploration and awareness of the brand in order to define which are the most effective and efficient communication tools to use. This is the leitmotif that unites and reinforces the skill of the various Canali&C. units. And this is the new service that fortifies and increases the competence of our highly dynamic and competitive structure.

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