A new addition to the agency team: Marta Signorini is the new Unit Brand Strategy Key Account Executive.
“If you can dream it, you can do it,” said Walt Disney. This is the quote that Marta says best describes her relationship with her profession. Originally born in Tuscany, she is a graduate in Political Science who now lives in Emilia Romagna. Her professional career began as an Account Executive at the D’Uva Workshop, a Florentine company and a European leader in the art branding and digital content production sector. In 2007 she left the art world for the company consultation sector at IFOA where she stayed for about eight years, working first as a Sales Account Executive and then as a Sales Manager.
During this period she continued her studies, completing training courses focused on project management, communications and negotiation skills. At the same time, she also applied her company communication and organisation knowhow to the MD and MDC sectors.
In 2016 she left IFOA for Kalimera, where she was responsible for strategic planning and supervising corporate branding and rebranding projects. In 2017 Marta became the Key Account Executive for the Brand Strategy Unit, the latest unit established at Canali&C under the management of Alessandro Marani.