The agency adds a new member to its team of professionals: Leonardo Guaragna, the new Marketing Manager.

There is an important new member of the Canali&C team: Leonardo Guaragna, the new Marketing Manager. After completing a Master’s Degree in Business Communication at the University of Ca’ Foscari organised by the UPA (Associated Advertising Users), Leonardo first focused his attention on research and innovation in the communication sphere, gaining precious experience with all the relative tools, platforms and services.

He then developed his professional skills by working as a Digital Strategist at Young & Rubicam, where he took part in a number of ambitious digital and social media marketing projects. After that he became Head of Digital Marketing at Nouvelle, where he built a team specialised in the creation of Brand Creativity, Digital Activation and Social Media services. This helped him develop an integrated approach to the strategic management of national and international brands and establish important relationships with Giochi Preziosi, Barilla, Danone, Telecom and Alce Nero.

The key challenge for brands has changed: now a brand acquires value only if it succeeds in establishing a relationship with people via a consistent and relevant narrative. At Canali&C we are organising an agency of the future to take up this challenge. We are building experience, we are creating travellers and we will accompany them throughout the day, wherever they are, until we become part of their lives,” says Leonardo Guaragna, the new head of marketing activities at Canali&C, the agency founded by Ermanno Canali that is fast becoming a leading reference point for integrated brand services.