On Wednesday 3rd May, the fourth edition of “Dove va lo shopping” will be held at the Swiss Centre in Milan, where Trade Lab will present the results of its latest survey on consumer purchasing behaviour and the choices made between different market options (such as Shopping Centres, Shopping Parks, Historic Town Centres, Outlets and E-Commerce).
The conference will be organised by TradeLab, with the sponsorship of Canali&C and the CNCC. The important new elements in this edition will be the role of catering in shopping centres, and a special focus on the new frontier of Retail Real Estate marketing: neuromarketing.
The results of the research will be presented by Maddalena Borella. At the conference speeches will be made by the Tradelab President, Luca Pellegrini, the Canali&C President, Ermanno Canali and the CNCC President, Massimo Moretti.