Lucky Arrows

Client: Auchan Porte di Mestre Shopping Centre
Project: Unconventional
Unit: Unconventional

What is a girl dressed up as Cupid doing walking around Mestre? Simple, she is firing lucky arrows at passersby.

To promote the grand contest launched by the Auchan Porte di Mestre Shopping Centre we organised an unconventional operation that aimed right at our target. Four beautiful girls on roller skates with bows and arrows, a mountain of promotional postcards distributed and endless prizes for the winners.