A new centre for the town of Verona

  • Adigeo – Canali&C.
Client: Adigeo
Project: Media campaign launch
Unit: Media

For the Adigeo launch campaign we put together an optimal media mix that would intercept the kind of target the centre was aiming at, get users involved and raise brand awareness for Verona’s first Shopping Centre. The campaign optimised the available budget with a consistent use of out-of-home communications in high impact formats spread across the town’s key locations (old town centre, airport and station). This included printed material, radio, web and door-to-door advertising, thanks to which we reached the families in the catchment area directly in their own homes.

So via unconventional initiatives and web influencers we actively involved town residents and tourists in entertaining and interactive activities. The careful planning of the various launch campaign activities attracted a huge amount of attention in the local media and raised awareness considerably.