PROJECT TESTIMONIAL: GIADA SCIORTINO
Between September and December 2016, the Canali&C Digital Unit created a communication empowerment project at the La Corte Lombarda Shopping Centre to draw attention to its fashion range and the Fall-Winter collection launches in its various stores.
The project consisted of a web campaign with a testimonial, Giada Sciortino, in a storytelling format split into three different fashion initiatives organised with the help of a professional stylist. These were:
What Shall I Wear Tonight?: a series of short-videos shot in the different stores in the Centre with tips from Giada Sciortino.
Living Display: where classic display window mannequins were replaced by the testimonial, who changed position at regular intervals and talked to passersby. The scene was captured in short videos and photos.
Giada’s Day: photos were taken of the testimonial dressed in different outfits representing different moments in her typical day (breakfast, shopping, lunch/dinner, sports, aperitif, beautycare, cinema).
The material produced was shared on the Centre’s Facebook and Instagram pages with the official #cortelombarda hashtag and @cortelombarda mentions.
Analisi & Progettazione
Web & Content Design