Spin the Wheel

Client: Auchan Cagliari Marconi Pirri Shopping Centre
Progetto: Unconventional
Unit: Unconventional

Summer is the perfect time to treat tourists and the inhabitants of Cagliari to something special. Aim: to underline the values of the Auchan Cagliari Marconi Pirri Shopping Centre (service, convenience and a friendly welcome) and promote a new contest.

Hostesses and stewards visited local beaches and invited bathers to spin a wheel of fortune with cool, funny prizes (a sachet of sun cream or a fan). They were also invited to visit the mall, pick up a special gadget and take part in a contest. The result: a host of new customers with winning smiles!