A truly regal invitation

Client: ELNÒS Shopping Centre
Project: Unconventional
Unit: Creativity
Unconventional

What exactly were 25 Marie Antoinette look-alikes doing roaming the streets and squares of Brescia on the 18th and 19th May? They were handing out a regal invitation to discover the wonders of ELNÒS Shopping! With their majestic smiles and curtsies, these beautiful queens of shopping attracted and entertained passers-by for a truly noble cause: shopping in 145 fantastic stores!