Naples changes face

Client: Neapolis Shopping Centre
Project: 2017 communication format
Unit: Creativity

Auchan Napoli is a modern, recently refurbished shopping centre with very close ties to the city. That’s why we designed a communications project that combines a local mood with a contemporary style and graphics. The visual is split in two with the profiles of the testimonials in the bottom half and iconic local images above. The result is a high impact proposal for a Centre that sees itself as the new face of Naples.