Officine Italia and the emotion of food

  • Officine Italia-Canali c.
  • Officine Italia-Canali c.
  • Officine Italia-Canali c.
  • Officine Italia-Canali c.
Client: GCI
Ethos
Project:  Officine Italia opening
Unit: Creativity
Media
Digital
Unconventional

Food courts are increasingly becoming a determining factor for the success of Shopping Centres. GCI has presented the “Emotional Food” project at the Auchan Porte Shopping Centre in Mestre. Officine Italia is a full immersion in quality food. A very big restaurant with 250 seats, selected ingredients and careful preparations, gourmet shops and events. To all these delights we added our touch, taking care of the launch campaign with a planning of strong impact that covered the entire area of Mestre through conventional marketing tools and street marketing.