Officine Italia and the emotional power of food

  • Officine Italia-Canali c.
  • Officine Italia-Canali c.
  • Officine Italia-Canali c.
  • Officine Italia-Canali c.
Client: GCI
Ethos
Project:  Officine Italia opening
Unit: Creativity
Media
Digital
Unconventional

Food courts are playing an increasingly important role in the success of shopping centres. That’s why GCI has started the “Emotional Food” project at the Auchan Porte Shopping Centre in Mestre. Officine Italia is a full immersion experience of high quality food: a large restaurant with 250 seats, selected ingredients and careful preparation, and featuring gourmet workshops and events. We added our own touch to these delights by creating a launch campaign with a high impact strategy that covered the entire area of Mestre using conventional and street marketing tools.