The Borgo comes to life

Client: Auchan Borgo d’Abruzzo Shopping Centre
Project: Relaunch
Unit: Creativity

On November 10th a new shopping and free time village was opened in Pescara called Borgo d’Abruzzo. This name inspired the relaunch campaign that presented the centre as a typical Abruzzo village that suddenly comes to life! Transformed with a fun, modern comic style, the animated houses fight over all the latest novelties on offer at the stores in the Mall. Who will win? The answer is in the fun TV video we made.