#Extracoop projects you!

Client: Extracoop
Project: Inauguration day
Unit: Unconventional

On November 24th, 25th and 30th an emotional video was projected on the facades of buildings in the historic centres of Bologna, Modena and Ravenna. The passers-by were invited to take a snapshot of the selfie, published on instagram with #extracoop and projected in real time together with the emotional video. An amazing event to announce the opening of the three extracoops.

THE OPENING CEREMONY
On Saturday 2 December, the opening ceremony of the three extracoops was held at the same time as the Centro Nova, the Grandemilia and the Centro ESP. A great success for the public with a party that lasted all day and involved employees, partners and customers.

THE GUESTS
The inauguration was attended by some of the most influential personalities in the world of food, fashion and entertainment: Lino Banfi, Carla Gozzi, Valerio Braschi, Carolina Benvenga and Monia Amadori. In the weeks before, their social profiles were used to engage their fanbase, with a teaser video that generated curiosity and a second video that unveiled the details of the event.