Fanocenter, elegance goes on street

Client: Auchan Fanocenter Shopping Centre
Project: Street marketing opening
Unit: Unconventional

The expansion of the Fanocenter has brought a breath of fresh air to Fano. Many fashion brands, a new shopping experience for this area. We wanted to amaze our audience with a street marketing operation with a high style content: the protagonists are 10 beautiful girls, dressed in ’50s dress and hat in order to reproduce the visuals of the launch campaign. First around the streets, to create curiosity, then around the Gallery to cheer up the opening party.