When Sardinia photographs Sardinia

  • Isola che c'è 2018 - Gallerie Auchan Sardegna - Canali&C.
  • Isola che c'è 2018 - Gallerie Auchan Sardegna - Canali&C.
  • Isola che c'è 2018 - Gallerie Auchan Sardegna - Canali&C.
  • Isola che c'è 2018 - Gallerie Auchan Sardegna - Canali&C.
Client: Auchan Cagliari Marconi Shopping Centre
Auchan Cagliari S. Gilla Shopping Centre
Auchan Olbia Shopping Centre
Auchan Sassari Shopping Centre
Project: Photo competition and exhibition
Unit: Creativity
Digital
Media

“L’Isola che c’è” is the free photographic competition that tells, through the lens’s gaze, the beauties of Sardinia. Participants chose one of the four categories – food, territory, crafts and history – and posted their photo on the Facebook page of the initiative, on Instagram through the hashtag #sardegnaisolachece or on the website www.sardegnaisolachece.it to win a professional camera and the opportunity to participate in the traveling exhibition. The initiative had already made Sardinia the protagonist last year with the exhibition of Francesco Piras, author of the 4 shots of the campaign. This year we wanted to involve in first person those who live every day this beautiful land. A project that concerns for the first time all the Auchan Sardinian Shopping Centres to reveal the most beautiful secrets of an island that exists and wants to be admired … by you!