150 vetrine

Client: Auchan Porte di Catania Shopping Centre
Project: Web series
Unit: Creativity

“150 vetrine” is the title of the original web series shot at the Auchan Porte Shopping Centre in Catania and broadcast on the social channels of the Centre. The project includes 9 episodes played by some of the most beloved Sicilian comedians and YouTubers, who stage short stories from the comedy mood. Among the interpreters there were also some extras, recruited with an online casting among the clients of the Shopping Centre. A cross-media project, tailored to the Centre’s positioning, which involved and amused its community, obtaining immediately great results in terms of visualizations, sharing and engagement.