Chatting with GrandApulia

  • Chattando con GrandApulia - Canali&C.
Client: GrandApulia
Project: 2018 Communication Format
Unit: Creativity

GrandApulia is a Shopping Centre with a young target, a reference point for shopping but also a place for meeting and sharing. To tell the story we have created a format based on chat, one of the languages preferred by millenials. Short and lightning-fast texts, emoji, irony: this is the shopping network with a young face.