In Casamassima, summer is a spectacle

Client: GCI
Casamassima Retail Park
Project: Casamassima Summer Festival
Unit: Creativity
Media
Unconventional
Digital

Apulia is now the heart of summer nightlife, with an impressive calendar of events and shows. The Casamassima Retail Park was also the protagonist, with the Casamassima Summer Festival that saw the Canali&C in the direction booth together with Ciccio Riccio. We have selected some of the big names in Italian pop (Federica Carta, Riki, the finalists of Amici 16) and the cabaret artists of Made in Sud. To these we have added a Sound Contest with the bands of the territory. The result: lots of warmth, lots of fun and thousand of young spectators.