Porte di Mestre Lifestyle ON AIR

Client: Auchan Porte di Mestre Shopping Centre
Project: Radio Series
Unit: Creativity

To get out of the usual patterns of radio commercials, we have created a special project through a partnership with 3 radio stations: Birikina, Piterpan, Bellla & Monella. An ad hoc section called “Porte di Mestre Lifestyle” has been created: 30 episodes spread over 10 weeks, broadcast every Monday, Wednesday and Friday in drive time. Each episode, lasting 2 minutes, addresses current issues and style related to one or more stores in the center, thus positioning Porte di Mestre as the reference point for lifestyle in its catchment area.