DIGITAL WORLDS, PRIMORDIAL INSTINCTS

The vitality of the web is changing the world of retail
Edited by Ermanno Canali, published by Focus QI, the special issue of Il Quotidiano Immobiliare for Mapic Italy 2018

The human being is a really strange animal. It has evolved, technologised and digitized. But despite everything continues to maintain an ancient, primordial aspect. I see it well every day in my marketing activities, particularly in the retail world. The two trends that have most marked this sector seem to be the opposite. On the one hand there is the web, with the digital revolution that is changing the way we approach consumption and live the Galleries. From selfies to beacons, totems to digital jukeboxes to interactive play areas, the Centres become places for experiences to be shared also through technology. But the web has also heavily changed the way the Centre tells itself outside…

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