It’s official: the web is crazy about web series! Smart-budget productions often inspired by the most famous TV series, able to total millions of views and shares. Increasingly often associated with successful branded entertainment operations.
In the wake of this success, Auchan Porte Di Catania – a regional Shopping Center – has recently launched “150 Vetrine”, the original web series designed and produced by Agenzia Canali&C.
9 episodes shot inside the Centre and interpreted by some of the most beloved Sicilian comedians and youtubers: Matranga and Minafò, I 4 gusti, I Respinti and I Sansoni. Artists with hundreds of thousands of social followers and millions of views.
The choice of protagonists and the screenplays of the various episodes are inspired by the values and positioning of Porte di Catania: proudly Sicilian, young, trendy, open to novelties.
The first 5 episodes were broadcast on the social channels of the Centre and also in cross-posting on those of the comedians, immediately obtaining great feedback: more than 510,000 views, more than 10,000 reactions and almost 3000 shares.
And there’s more: a new episode is published every Thursday. There will also be two episodes shot in candid camera mode where visitors to the Center become protagonists, victims of funny jokes. Others were recruited through an online casting to act as extras with professional actors, thus living a special experience in Porte di Catania.
The team of Canali&C. has developed with enthusiasm the creative potentialities offered by the narration in comedy key of the life of a Gallery like Porte di Catania. With a web language and an all-digital approach to intercept the strong demand of the network for quality entertainment content.
“Also on the digital marketing front” underlines the President Ermanno Canali “our Agency is a lively, creative reality, constantly working to offer the Retail Real Estate, and not only, new successful strategies”.
Concept e creative direction: Raffaele Manfredi
Digital strategist: Leonardo Guaragna
Texts: Alessio Giacomini
Directed by: Alfredo Carbone
Account supervisor: Simone Caula
Account executive: Ilaria Alinovi
Social media manager: Natascia Ceriscioli
Executive production: Big Bang Production
DIRECT LINK TO VIDEOS: facebook.com/auchanportedicatania/videos/1894318713953572/